This really isn’t an apples-to-apples comparison. While this transition is certainly gradual, it’s clear that the podcast is on a long-term rise, and it appears to be edging radio out.īut all of these numbers aside, we’d like to bring something else to the table - and this might just be the most important part of the podcast-versus-radio debate…. In 2014, here’s what the numbers looked like…ħ9% of spoken audio consumption came from AM/FM radio The long-term trends tell a bit of a different story. Here are the numbers for folks in the US aged 13 and up…Ĥ8% of the spoken audio we consume today comes from AM/FM RadioĪt first glance, this doesn’t make the best case for corporate podcast production, but this isn’t the whole picture, so stick with us. Radio is certainly still kicking, just as the data above suggests - but we should take a look at content consumption, not just device ownership, to get a better handle on this.Ī 2021 report from NPR and Edison Research shines a pretty bright light on this topic. In a survey of US residents over the age of 11, this is what they found…īottom line? Smartphones are ubiquitous, and the overwhelming majority of us have at least one “intelligent” device…īut does this mean radio is a thing of the past? Not at all. This makes perfect sense based on the latest data.Įdison Research explored device ownership in the 2022 edition of The Infinite Dial. When you think of talk audio, you probably think of smartphones - not the AM/FM radios many of us grew up with.
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